Press release -
European market leader with successful launch in North America
No-idle charging and heating system available through dealerships across Canada.
European market leader in electrical preheating, DEFA, has secured agreements with all major OEMs, and launched their line of no-idle charging and heating systems in Canada. Due to strong relationships with the car importers and manufacturers in Europe, the same distribution channels are secured in this new region.
‘We have taken all our expertise and experience from decades of success in Europe into valuable partnerships in North America. We are very pleased to see how well the WarmUp system is established with partners and consumers in Canada, says Ståle Kvitle, Vice President of Auto Industry in the DEFA Group. ‘WarmUp offers a complete heating and charging solution with no idling, and with the increasing fuel costs these days, it is a great benefit that the system contributes to reducing fuel consumption and harmful emissions.’
Research conducted in the US and Europe, concludes that a preheated vehicle has a substantial reduction of harmful emissions compared to cold starts. The Finnish Research Institute, VTT, also revealed a 24% reduction* of fuel consumption with the use of WarmUp. These findings indicate that increased use of electrical charging and heating would have a major impact on human health and the environment, especially in colder climates.
‘WarmUp was developed back in the days when you needed an engine to start your vehicle. Today, convenience and the environmental aspects are additional key factors for the growth of WarmUp’, says Ståle Kvitle. “Perhaps the most surprising finding was the fact that the battery charger and the cabin heater contribute so much to the total reduction in emissions and fuel consumption. With increased focus by manufacturers and government incentives, this technology could make a big difference in people’s lives.”
DEFA WarmUp consists of an engine heater, interior heater, smart onboard battery charger and Bluetooth App-control. It is available for virtually all modern cars and larger vehicles through selected dealerships across Canada.
*Research findings: VTT Research Institute concluded a up to 24% reduction in fuel consumption and a 71% reduction in harmful emissions the first 20 minutes of driving on days colder than +10. Findings are based on comparison of a cold started car and a car preheated with WarmUp. Another study conducted by researchers at Berkeley and MIT also found that almost all emissions in properly functioning, new vehicles came out immediately after starting the cars when their engines were cold. But once new cars warmed up, they had to be driven 100 to 300 miles to match the levels that came out in the first 30 seconds of the engine turning on.
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Ståle Kvitle, Vice President of Auto Industry, the DEFA Group
Mail: staale.kvitle@defa.com
Mobile: +47 406 03 082
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Our goal is to make people’s lives easier, more efficient and more environmentally friendly. We provide products and services that improve the way people charge, preheat and secure their vehicles. We are dedicated to keep creating great products through continuous improvement and innovation.
DEFA is a Norwegian company, founded in 1946. We currently have more than 400 employees on 3 continents. Our products and services are distributed in more than 40 countries worldwide. .
For more information, please visit https://www.defa.ca
